South Florals - About Us

South Florals is our brand name as well as the name of the parent company of our local brick & mortar luxury premium retail stores that started in South Florida and is growing rapidly throughout Florida and the Southeast. We are dedicated to helping our customers create lasting memories while adding a little color to everyday life. We set off on a journey to bring the flower industry into the 21st century and our “Bloomview” program has done just that, by sending our customers pictures of the arrangement before its delivery. In this way we ensure that the customer’s vision is not only met but that it is exceeded. By bringing art and technology together we have made ordering flowers easy and worry free. South Florals’ mission is to ensure long-term success while increasing our positive social impact and to do that we understand the importance of having a sound financial backbone and an insatiable curiosity. Our employees are a huge part of our success, bringing to our brands a sense of optimist, inspiration and fun, sharing in our passion for flowers and customer experience. We understand that our customers all have something important to say and we help them say it with fresh floral arrangements and wine & champagne gift baskets.